Home / Compare / ServiceNow Now Assist vs Zoho Zia Agents (Agent Studio, Agent Store prebuilt agents and Agent Marketplace)

ServiceNow Now Assist vs Zoho Zia Agents (Agent Studio, Agent Store prebuilt agents and Agent Marketplace)

ServiceNow Now Assist (ServiceNow) and Zoho Zia Agents (Agent Studio, Agent Store prebuilt agents and Agent Marketplace) (Zoho Corporation) are both listed in the Business operations category of Agent Index. They share no framework tags in our dataset. Only ServiceNow Now Assist is tagged for SOC 2, ISO 27001.

Field	ServiceNow Now Assist	Zoho Zia Agents (Agent Studio, Agent Store prebuilt agents and Agent Marketplace)
Vendor	ServiceNow	Zoho Corporation
HQ	United States · North America	India · India
Primary category	Business operations	Business operations
Also listed in	Business operations, Risk, Compliance	Business operations
Summary	Generative AI assistance across the ServiceNow platform, including IT, customer and GRC/IRM workflows depending on licensed modules.	Zoho's agentic AI platform: 100+ prebuilt Zia Agents in the Agent Store for sales, support, HR and operations across Zoho apps, plus a no-/low-code Agent Studio to build custom agents with tools, knowledge bases, guardrails and multi-agent setups.
Framework tags (Agent Index)	SOC 2, ISO 27001	—
Frameworks (vendor-claimed)	—	—
Capabilities / tasks	workflow automation, irm, it service, ai governance	workflow automation, process automation, agentic ops
Pricing (as published)	Not verified	Zia Agents platform is free per Zoho's pricing page; you pay only for LLM usage. Zoho-hosted LLMs: Standard tier free up to 30 million tokens/month, Pro tier 20 million tokens/month, over-limit usage billed via prepaid Agent Wallet credits; external LLMs at vendor rates (BYOK or Zoho Key System, currently OpenAI). Underlying Zoho app subscriptions are separate.
Pricing model	quote	freemium
Primary source	https://www.servicenow.com/	https://www.zoho.com/zia/agents/
Last checked	2026-10-18	2026-10-18
Official site	https://www.servicenow.com/	https://www.zoho.com/zia/agents/

Side-by-side data is generated from the open dataset. “Vendor-claimed” frameworks are as marketed by each vendor and not verified by Agent Index; framework tags indicate relevance, not certification. Request current quotes from each vendor before buying. This page does not rank or score vendors. Sponsored comparisons, if any, will be labelled.

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Use-case comparisons

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ServiceNow Now Assist vs Zoho Zia Agents (Agent Studio, Agent Store prebuilt agents and Agent Marketplace)

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